Nowadays people will not have difficulties connecting to the internet. Most of the latest mobile phones can be used to browse the internet. Increase in internet usage also affected by the factor that telecom operators offer good prices for the 3G network data plan because of the competition between them. Mobile phones are used as the alternative internet browser because they are portable and lightweight. People can still be connected to the internet even in a situation like when they are outdoor or inside a public transportation. The price of a PC with broadband connection is still high. A mobile phone and the 3G data network plan can still be afforded by most of the people thus mobile phone is more popular.
The types of mobile advertisement are SMS ad, mobile banner ad, search ad and in-app ad. SMS ad or text message ad is the most used type of mobile ad. It receives a better response when there is a voucher or coupon on the text message ad. Mobile banner ad is the ad that located on the top or bottom of a mobile website. Search ad can be found on the top or bottom of a mobile website. In-app ad is the newest type of mobile ad. It combines technologies and creativity to create an attractive ad to grab the attention of mobile phone users.
Most of mobile advertising companies provide both advertisers and online publishers with the platform and tools for supporting mobile ads. Advertisers can select the target audiences based on a few preferences so that the mobile ad can be correctly targeted to the right audience to maximize the cost-efficiency.
Advertisers who usually buy ads for their product should consider using the service of a mobile ad network because it offers many advantages such as a list of online publishers, a few tools that help create a successful mobile ad campaign, etc.